FitPack was born in Barcelona at the end of 2017 under the idea of starting a lifestyle brand, where passion for sport, healthy living and contact with nature coexist. The goal was to create an outdoor training community, which identifies with the following human values: authenticity, respect, continuous improvement, transparency, teamwork and good energy.

FitPack began its journey under the following pillars: movement as a lifestyle, eating based on healthy nutrition, the practice of outdoor activities, diversity and the development of a community that is increasingly aware of its body and its habitat.

Thus, everyone involved in the brand started to turn their passion into their work and defined a concrete purpose: to get people excited about achieving a healthy lifestyle.

FitPack started as an informal call for friends and referrals and has grown to the solid and valuable community it is today, composed of people of different nationalities, beliefs and preferences and whose team is getting bigger and more diverse.

OUR MISSION

To lead an energetic community united by the pursuit of a healthy lifestyle, movement and outdoor activities and awareness of everything around us.

To encourage the desire for constant physical and mental development, challenging oneself, stepping out of one’s comfort zone and incorporating positive habits.

OUR VISION

To reach different corners of the world with FitPack and our message and offer holistic and educational programmes. To turn our members into generators of positive encouragement for others, through their example with a healthy and natural lifestyle.

WHAT ARE WE PASSIONATE ABOUT?

Our passion is movement and spending time outdoors. Constant challenges keep us motivated, we seek to live in an environment of personal growth and prefer teamwork.

WHY DO WE DO IT?

Because we want to empower our members to achieve a better version of themselves. We want them to do their best, to live a fulfilled life, to achieve their goals and a healthier lifestyle. We preach holistic health, considering the person in all its dimensions: physical, mental, spiritual, emotional and social environment.